I found that cover images on Facebook pages are actually
important. They are the first thing that someone notices and should reflect the
business in a unique way. Having an accurate and clear picture that relates to
the business, such as a recent event or product, easily engages the viewer.
Also filling out the 'about' section on your business profile
is a good way to have people understand your business. You should fill it out
with the right key words and keep it brief so people can read or skim it fast.
Another important aspect to maintaining a successful Facebook
page would be to obviously make memorable posts. A good idea would be to post quotes,
comments, and questions. Posting riddles or questions that make the reader
answer or at least get a laugh out of it, makes it more likely they will
remember your business. You want to show
the viewers that your business can relate to and actually care about the
community and its people. Remember that the
variety of posts also matter; include videos and pictures not just text.
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