Corporate Videos

http://www.youtube.com/watch?v=crTCgkjX9K0 Captain Morgan This advertisement, started off as though it was going to be part of a small comedy sitcom. The company used the typical situation of a husband getting caught lying to his wife about skipping a family wedding. Everyone in the bar band together to convince the wife that he is really at home watching TV. This gives off the spirit of togetherness that Captain Morgan provides. The way the company lays out the commercial it leaves the potential for the viewer to remember an instance when they were caught lying, and could have used some back up from friends. This ad leaves the viewer feeling a sense of comradely with those who drink Captain Morgan.

http://www.youtube.com/watch?v=i_u_AZjYm0 Playstation This ad seems to be a bit more confusing. The first and only scene is of a white empty room with a baby doll sitting in front of a dark black PlayStation game. The commercial, even though strange and hard to understand, does an effective job of marketing this new version. Similar to celebrity fame, any publicity is good publicity. So even though the commercial doesn’t seem really that connected to PlayStation however it gets the viewer to talk about the product; when you see a confusing commercial don’t you discuss it with your friends?

http://www.youtube.com/watch?v=OST_yFbuDrk&feature=pyv&ad=3118331431&kw=shamwow%20dub Sham Wow This commercial is for the Sham Wow towel. The character is using the towel in all kinds of conditions to show how powerful it is. He uses it on boats, cars, dishes even carpets. This one uses the product in the multiple ways to get the viewer to believe in the ‘power’ of the Sham Wow. It uses examples like spilling a drink on a carpet, because for most of us that has happened at least once. This get the viewer drawn in with the hopes of buying the product. The company does a good job of making the video go in enough detail to show the value of the product.