Sunday, September 29, 2013
Wednesday, September 18, 2013
Smuttynose brewing company
Check out Smuttynose Brewing Company FB
The
main cover picture is just a simple picture of the building and the profile
picture is the logo. It seems to me that the cover photo could be something a
bit more interesting to grab the viewer’s attention, and save a building shot
for the photo album. On the page there are basic posts; one of interest
happened on Friday the 13th. They add humor to a post; which will
engage viewers. They reference a classic horror movie, Friday the 13th,
but also advertise a brewery tour in the same line. As a horror move fan, it
caught my attention.
Later in the page they adhere to the info, call to action,
invitation to interaction model. Taken from the Facebook page, “Charley from
New Mexico shot this photo while vacationing in Rockport, MA. Do any of the
rest of you have any Summertime Smuttynose photos to share? We'd love to see
them.” Added next to the post was a picture of the beer with a beach in the
background.
Overall on this page I think they do a good job at marketing their business. They use the basic Facebook post model, add pictures, even videos to get attention and activity on the page.
The main issue was that the link to Facebook, on the
website, leads to your own homepage and then from there you had to search the
name of the business. When it brought you to the home page of the business
there was no profile picture or cover picture. It seemed that they had created
a Facebook but did not have anyone to post or add to it. Clearly this page does
not do a good job marketing the business. However I did notice there was a link
to Twitter, and that account was active and well used.
Duncraft
This business is all about backyard bird feeding and little critters. Once you click the link to the Facebook page you see a huge picture of two birds and flowers. The profile picture again is the simple logo of the business. The posts are all centered around the hobby, bird feeding. The information section is nicely filled out, informative but brief. What is also interesting is that this business hosts a blog. It creates Facebook posts that entice the reader to click the link and visit the blog. They are definitely involving the audience, trying to grab interest but also advertise new products they have out. They do a good job marketing their products and trying to engage viewers that are coming to their pages and blogs.
One of the posts adds a picture but also advertises for the business's blog. It reads, "The old wives' tale about birds and weather predictions might not be entirely true, but our avian friends still offer useful indicators of impending weather. Find out why and how below. Do you ever use birds to help you figure out future weather?http://blog.duncraft.com/2013/06/24/can-birds-predict-the-weather/"
Thursday, September 12, 2013
Post 2: Three ways to get Facebook business page noticed
I found that cover images on Facebook pages are actually
important. They are the first thing that someone notices and should reflect the
business in a unique way. Having an accurate and clear picture that relates to
the business, such as a recent event or product, easily engages the viewer.
Also filling out the 'about' section on your business profile
is a good way to have people understand your business. You should fill it out
with the right key words and keep it brief so people can read or skim it fast.
Another important aspect to maintaining a successful Facebook
page would be to obviously make memorable posts. A good idea would be to post quotes,
comments, and questions. Posting riddles or questions that make the reader
answer or at least get a laugh out of it, makes it more likely they will
remember your business. You want to show
the viewers that your business can relate to and actually care about the
community and its people. Remember that the
variety of posts also matter; include videos and pictures not just text.
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