It was sponsored by LinkedIn but
hosted by Lindsey Pollack and a moderator. The main topic of this Webinar was
utilizing LinkedIn in the job search process. It covered how to enhance your own
personal brand, getting connected (networking), and actually finding
opportunities for potential jobs.
They talked about the fact that 70%
of employers have rejected a possible job candidate because of a negative
online image. It makes you really think twice about what you post on social
media sites. That kind of stuff really comes back to haunt you, if you are not
careful. So they recommended having professional sites, like LinkedIn, because
it will be one of the top results they would notice when they google you. Again
they also talked about managing your profile with descriptive skills and also
have manager recommendations for each previous job you have held. Another
aspect was that you can message people to connect to you on LinkedIn. Making
the extra effort to connect to people individually will make them more likely
to help you in the future. Joining and being active in groups also give you a
step on the job search.
We probably wouldn’t use this for
the project but this would be a great webinar for college students. I have a
LinkedIn account but have not maintained it because I really had no idea how to
use it so this definitely helps. This site is important for making connections,
networking, and counterbalancing the negative connotation that maybe you have
on other social media; because it is more of a professional environment.
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